Challenge
The startup needed a reliable launch version with clear engagement loops for first-time users.
Approach
- Defined user habits and retention events early in product planning.
- Designed goal-based progression flows with lightweight check-ins.
- Created a telemetry-ready data model for future experimentation.
Delivery Highlights
- Workout and progress tracking features
- Goal-based onboarding and reminders
- Cross-platform mobile release pipeline
Outcomes
- Clearer user progression in the first sessions
- Better readiness for growth-focused experiments
- Stable release foundation for future features